The “Authentic Denim” capsule collection was born from the meeting between Moreno Faccincani and pattern designer Alessio Berto, resulting in a selection of items that tell and pay homage to the most interesting details and representative lines of American Denim from the 1950s.
The basis of this capsule is the commitment and desire to create the items as authentically and faithfully to the original as possible. In fact, they were made with a specially created slubbed fabric using only the original looms of the time, to be even more faithful to the original production of those times.
Authentic and timeless fits that recall the golden years' constructions, details, and finishes, the garments are indeed kept in their total purity, without any washing. Nothing is left to chance, but is the result of tireless research, almost maniac, and the study of details, made possible also thanks to the designer Berto’s archive, known for his experience and sensitivity in the denim world.
Each piece is infused with authenticity, from the carefully selected yarns to the exclusive accessories crafted by YKK for Moorer. The collection transcends seasons, presenting garments in their purest form, rigid and unwashed, to honor the true essence of denim craftsmanship.
From the rugged Cowboy jean to the feminine charm of Marilyn Monroe-inspired 5-pocket designs, each garment tells a story of classic Americana and timeless style. The collection also nods to the heroes of the Beat Generation, with model names echoing their spirit of rebellion and creativity.
All this has given life to a collection as true to life as possible, paying particular attention to every characteristic and detail such as the colors of the yarn, the tension of the rods, even the stitching points and finishes. Unmissable accessories produced with the original method, such as buttons, zippers, customized pulls, and suspender hooks with an unmistakable authentic flavor.
Crafted from premium materials like Kuroki selvage denim from Japan and Chambray from Kowa, this collection embodies the dedication of both MooRER and Alessio Berto to creating garments of unparalleled quality and authenticity.
"We always try to surpass limits and push ourselves to the maximum, we enjoy experimenting with sophisticated materials and techniques, in a constant search for progress. This collaboration, thanks to its uniqueness, represents a stimulating creative push in full MooRER style for us."
- Moreno Faccincani, founder of the brand. –
Alessio Berto embarked on his fashion journey in 1987, inspired by icons like Jean Paul Gaultier, Katharine Hamnett, and Maison Chanel. His expertise in pattern-making spans renowned brands from Boy London to Jean Paul Gaultier Jeans.
In 2012, he established The Tailor Pattern Support, providing top-notch pattern-making services and reliable support. Collaborating since 2017 with esteemed design institutes like IED Milano and NABA Milano, he also engages in projects with premier trade shows such as DENIM PREMIERE VISION.
Notably, he mentored for ISKO's I-SKOOL competition from 2017 to 2020. Featured in publications like Sportswear International and RIVET 50, he's recognized for his contributions. In 2020, Alessio Berto was honored in the RIVET 50 list by Sourcing Journal, highlighting his influence in the denim industry. Through The Tailor Pattern Support, he continues to lend his expertise, enhancing the products of emerging brands with his signature flair.
